The Successful Business Plan: Secrets and Strategies

ISBN-13: 9781841128078 / Angielski / Miękka / 2008 / 480 str.

Rhonda Abrams; Paul Barrow

Opis

The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail.

Spis treści

About the Author

About the Contributors

Acknowledgments

Foreword

Foreword to the Fourth Edition

How to Use This Book

Introduction

Section I Starting the Process

Chapter 1 The Successful Business 1

Chapter 2 Getting Your Plan Started 13

Chapter 3 Making Your Plan Compelling 35

Section II Business Plan Components

Chapter 4 The Executive Summary 47

Chapter 5 Company Description 59

Chapter 6 Industry Analysis & Trends 73

Chapter 7 Target Market 87

Chapter 8 Competition 103

Chapter 9 Strategic Position & Risk Assessment 119

Chapter 10 Marketing Plan & Sales Strategy 133

Chapter 11 Operations 155

Chapter 12 Technology Plan 181

Chapter 13 Management & Organization 189

Chapter 14 Community Involvement & Social Responsibility 211

Chapter 15 Development, Milestones, & Exit Plan 221

Chapter 16 The Financials 237

Chapter 17 The Plan′s Appendix 283

Section III Putting the Plan to Work

Chapter 18 Preparing, Presenting, & Sending Out Your Plan 289

Chapter 19 Looking for Money 299

Chapter 20 Using Your Plan for Classes & Competitions 315

Chapter 21 Internal Planning for Existing Businesses & Corporations 327

Chapter 22 Time Saving Tips 337

Section IV Special Considerations

Chapter 23 Considerations for Internet, "e–businesses" 343

Chapter 24 Considerations for Retailers 363

Chapter 25 Considerations for Manufacturers 369

Chapter 26 Considerations for Service Businesses 375

Chapter 27 Business Planning in a Weak (or Strong) Economy 381

Section V Reference

Outline of a Business Plan 391

Business Terms Glossary 395

Funding Sources 399

Research Sources 404

Entrepreneurs′ Sources 411

Index 415

Income Statement, Annual 276

Cash–Flow Projection 278

Balance Sheet 280

Sources & Uses of Funds 281

Assumption Sheet 282

O autorze

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda′s column for USA Today, "Small Business Strategies," the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at planningshop.com.