ISBN-13: 9781119311843 / Angielski / Miękka / 2017 / 464 str.
A revised and updated edition of a popular strategic management text, The Strategy Pathfinder provides students and executives with an instant guide to the core-concepts and the cutting-edge of strategic management thinking. The 'micro-cases' developed over the previous editions are an invaluable tool in quickly engaging and inspiring students to think strategically. Covering a range of industries and geographies including organizations such as McDonalds, HSBC, Apple and Dell, they explore situations that readers will encounter in their working lives and can be used to spark discussion and debate that builds on or provokes reflections upon a theoretical theme. The structure of the book encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed so that they become active producers of strategy.