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Kategorie szczegółowe BISAC

The Strategy Pathfinder: Core Concepts and Live Cases

ISBN-13: 9781119311843 / Angielski / Miękka / 2017 / 464 str.

Cummings, Stephen
The Strategy Pathfinder: Core Concepts and Live Cases Cummings, Stephen 9781119311843 John Wiley & Sons Inc - książkaWidoczna okładka, to zdjęcie poglądowe, a rzeczywista szata graficzna może różnić się od prezentowanej.

The Strategy Pathfinder: Core Concepts and Live Cases

ISBN-13: 9781119311843 / Angielski / Miękka / 2017 / 464 str.

Cummings, Stephen
cena 179,66 zł
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A revised and updated edition of a popular strategic management text, The Strategy Pathfinder provides students and executives with an instant guide to the core-concepts and the cutting-edge of strategic management thinking. The 'micro-cases' developed over the previous editions are an invaluable tool in quickly engaging and inspiring students to think strategically. Covering a range of industries and geographies including organizations such as McDonalds, HSBC, Apple and Dell, they explore situations that readers will encounter in their working lives and can be used to spark discussion and debate that builds on or provokes reflections upon a theoretical theme. The structure of the book encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed so that they become active producers of strategy.

Kategorie:
Nauka, Ekonomia i biznes
Kategorie BISAC:
Business & Economics > Decision Making & Problem Solving
Business & Economics > Strategia biznesowa
Business & Economics > Logistics & Supply Chain
Wydawca:
John Wiley & Sons Inc
Język:
Angielski
ISBN-13:
9781119311843
Rok wydania:
2017
Ilość stron:
464
Waga:
1.06 kg
Wymiary:
24.38 x 18.8 x 2.29
Oprawa:
Miękka
Wolumenów:
01
Dodatkowe informacje:
Bibliografia
Glosariusz/słownik
Wydanie ilustrowane

The Strategy Pathfinder Map ix

Pathways to Strategy xv

About the Creators xxii

Chapter 1 Strategic Purpose 1

PART I THE STRATEGIC ENVIRONMENT

Chapter 2 Macro–Shocks 37

Chapter 3 Industry Forces 73

PART II STRATEGIC ADVANTAGE

Chapter 4 Competitive Advantage 103

Chapter 5 Resource–Based Advantage 133

Chapter 6 Business Model Advantage 165

Chapter 7 Corporate Advantage 191

PART III STRATEGIC GROWTH

Chapter 8 New Ventures 221

Chapter 9 Crossing Borders 247

Chapter 10 Leading Strategic Change 281

Chapter 11 Evaluating Strategic Performance 315

PART IV MAVERICK STRATEGIES

Chapter 12 The Maverick: Six Senses of Strategy 345

APPENDICES

Practice Cases for Job Interviews 369

Using The Strategy Pathfinder 3rd Edition for Assessments and Examinations 385

Notes 391

References 405

Glossary of Core Strategic Management Concepts 411

Acknowledgements 427

Index 429

DUNCAN ANGWIN is the Sir Roland Smith Professor of Strategic Management, Head of the Entrepreneurship, Strategy and Innovation Department, and Head of the Strategic Management Group at Lancaster University, UK.

STEPHEN CUMMINGS is Professor of Strategy and Innovation at Victoria Business School, Wellington, New Zealand; an Academic Fellow at the Institute of Management Consultants; and an NZC Research Fellow at Peking University, Beijing.

A DYNAMIC APPROACH TO CRITICAL CONCEPTS OF STRATEGIC MANAGEMENT

The Strategy Pathfinder provides today′s hard–pressed business students with a new, effective way to learn about business strategy. Built around real–life problems faced by executives and organisations, this "Strategy IPad" helps business students to engage with the kinds of situation they will encounter in their working lives, whilst providing directional guidance and provoking discussions about key theoretical themes. The Strategy Pathfinder′s "live cases" are drawn from the realms of business, sport, culture, charity and military practice, and from all corners of the world, to inspire truly global thinking. The new, third edition will help students:

  • Understand the many forces that impact strategy, and learn how to plan for and react to shocks to the system.
  • Learn the different paths to strategic advantage, and leverage resources, innovation, corporate culture and more to pull ahead of the competition.
  • Use strategic planning and smart change leadership to facilitate organizational growth and inspire exceptional performance.
  • Adopt the newest, most effective techniques that turn strategic analysis into a gold mine of information.

Strategy is about winning but the transition from thinking to doing is where the winners are made. The Strategy Pathfinder is designed to facilitate that critical transition by introducing essential concepts in the context of real–world strategic situations. Presented in "micro–case" format, the "live" nature of these scenarios triggers critical thinking and class discussion that reinforces the practical application of strategic skills. The Strategy Pathfinder also helps develop readers′ strategic insights and analytical skills by showing how they can develop their own micro strategy cases for organizations they are interested in.

The Strategy Pathfinder is also supported by online lecturer supplements, available at www.wiley.com/go/strategypathfinder.



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