The Strategic Planning Process: Understanding Strategy in Global Markets

ISBN-13: 9781138802551 / Angielski / Twarda / 2016 / 392 str.

Marios Katsioloudes; With Arpi Abouhanian

Opis

Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. Supplemented by online case studies and other resources, the reader is exposed to a plethora of concepts, theories, practical implications, and experiential exercises in the strategic management process. The updated text explores key regional issues, including the "Arab Spring," economic recession, corporate social responsibility, the role of women in business and the rise of emerging economies. The reader is encouraged to look at the world in light of the challenges many organizations are facing around the globe. Features like "Stop and Think Critically" and "Focus" points throughout each chapter encourage and inspire a thoughtful reading of the text. This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors. The authors guides the reader through both new and ongoing issues in the field of strategic management, and allow them to foster a greater understanding of this ever-developing field.

Spis treści

1. An Introduction to the Strategic Planning Process (SPP) 2. Contemporary Issues In the Strategic Planning Process (SPP) 3. External Strategic Audit 4. Internal Strategic Audit 5. Strategic Options - Corporate Level 6. Strategic Choice Options - Business and Functional Levels 7. Implementing and Executing Strategies in the Business and Functional Levels 8. Evaluation and Control in Strategic Planning 9. A Strategic Planning Process (SPP) Model for the Not-for-Profit Sector 10. Strategic Marketing For The Public And The Not-for-Profit Sectors 11. A Framework of Global Strategic Planning

O autorze

Marios Katsioloudes is Professor of Strategic Management and Entrepreneurship at Qatar University.

Arpi K. Abouhanian works on Strategic Planning and Assessment initiatives in the Office of the Vice President for Student Affairs at Qatar University.