The Strategic Communication Imperative: For Mid- and Long-Term Issues Management

ISBN-13: 9781032011394 / Angielski / Miękka / 2021 / 232 str.

James Mahoney

Opis

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

Spis treści

1: Facing up to issues: an introduction;  2: The alchemy of professional communication;  3. The nature of strategic communication;  4. Identifying, analysing and managing organisational issues;  5. Decision-making and communication strategy;  6. Linking strategic communication and theoretical concepts;  7. A strategic communication planning model

O autorze

James Mahoney is Adjunct Professor in Professional Communication in the News and Media Research Centre at the University of Canberra, Australia. He is a life fellow of the Public Relations Institute of Australia. He is the author of Strategic Communication: Campaign Planning and Public Relations Writing.