The State of the Art in Small Business and Entrepreneurship

ISBN-13: 9781138367104 / Angielski / Twarda / 2019 / 480 str.

Pierre-Andre Julien

Opis

Published in 1998. This text is designed as not only a summary of a number of years of reflections by many different researchers, but also a guide for future research and for continuing development of a theory of small business and its environment; a theory that will apply to small businesses everywhere and that will help them become what they hope to be in the 21st century.

Spis treści

Introduction. 1. Economic Theory of Small Business. 2. Small Business and Local Development. 3. Small Business Distribution and Location. 4. Entrepreneurship: Entrepreneurs and Small Business Owner-Managers. 5. Strategic Management. 6. Small Business Marketing. 7. New Technologies. 8. Operations Management. 9. The Financial Problems of Small Businesses. 10. Information Systems. 11. Human Resource Management in Small Businesses. 12. Conclusion.

O autorze

Pierre-Andre Julien