The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

ISBN-13: 9780241197264 / Angielski / Miękka / 2017 / 400 str.

Eric Ries

Opis

The follow-up to bestselling business bible THE LEAN START UP -taking the startup revolution to all organisations. Ries has been working with giant firms like General Electric and Toyota to help them to spur growth and produce products and services that customers want. In THE STARTUP WAY he shares his insights, stories and practices, delivering a critical toolkit to solve all business challenges.

Recenzje

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS

O autorze

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.