The Speech Title Cookbook: Proven Recipes for Speech and Seminar Titles that Sell

ISBN-13: 9781892241016 / Angielski / Miękka / 2014 / 184 str.

Sam Wieder

Opis

If you're a professional who wants to speak to groups, the title of your presentation can often make or break your ability to make that happen. Creating just the right title, though, can be a difficult and baffling process. End this struggle once and for all with the help of the Speech Title Cookbook. This step-by-step guide teaches you a variety of creative approaches for structuring and fine-tuning a compelling presentation title, one that captures the attention and interest of both meeting planners who can book you to speak and the target audiences you want to reach. Much more than a collection of speech title recipes, this book shows you how to harness your creativity and follow a creative process you can use again and again to develop attention-grabbing titles for speeches, workshops, teleclasses, and webinars, as well as articles, information products, and marketing messages. A special profile worksheet will help you to clearly define your target audience members and understand what motivates them. This, in turn, will enable you to generate many possible audience-focused titles using any of the speech title recipes. Following specific step-by-step guidelines, you can then narrow down the possibilities, evaluate the potential effectiveness of a title, and tweak it for maximum impact. No longer do you have to scratch your head and wonder what to title your presentations. The Speech Title Cookbook provides you with all of the guidance and inspiration you need to cook up compelling titles that will help you to land more speaking engagements and attract a crowd of people who are eager to hear your words of wisdom.