ISBN-13: 9780367377830 / Angielski / Miękka / 2019 / 204 str.
ISBN-13: 9780367377830 / Angielski / Miękka / 2019 / 204 str.
In this groundbreaking book, the particular importance of optimising the so-called "soft power" of construction organisations, is addressed. Things like organisational culture, responsible corporate behaviour, and building trust-based relationships with other stake-holders are seen as facets of a broader organisational capability, and the advantages of this strength are also explored.