1. Introduction
2. Book Apps as a Semiotic Technology: A Social Semiotic Approach
3. “There Isn't Another Kind of Book!”: Decoding Moral Panic and Public Discourses
4. Designing Book Apps: Diverse Voices from the Industry
5. Interactivity and Book Apps: Recontextualizing Interpretive Practices
6. Literacy Norms and Book Apps: Recontextualising Shared Reading Practices
7. Conclusion
Bibliography
Index