ISBN-13: 9780982618516 / Angielski / Twarda / 2010 / 278 str.
ISBN-13: 9780982618516 / Angielski / Twarda / 2010 / 278 str.
The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace.