The Smart Marketing Workbook » książka
The Smart Marketing Workbook
ISBN-13: 9781312283626 / Angielski / Miękka / 2015 / 116 str.
Companion to ""SMART Marketing - 7 Easy Steps to More Sales,"" this workbook sets out in workshop form, the seven steps of SMART Marketing. 1 Identify your REAL product 2 Identify your REAL customer 3 Match your market's requirements with your resources 4 Your selling price as a marketing factor 5 Identify your marketing activities most appropriate to your target market 6 Develop your action plan or campaign 7 Finalise, implement and monitor. This workbook provides worksheets for each exercise where you brainstorm and ""fill in the blanks."" These worksheets gather information, then uses this information to focus in on what really matters - the most bang for your marketing spend. At the end of the workshops, the worksheets can be compiled into your Marketing Plan and implemented. Clear instructions are provided at each step of the way as if you had a marketing consultant right beside you at every step.
Companion to ""SMART Marketing - 7 Easy Steps to More Sales"", this workbook sets out in workshop form, the seven steps of SMART Marketing.1 Identify your REAL product2 Identify your REAL customer3 Match your markets requirements with your resources4 Your selling price as a marketing factor5 Identify your marketing activities most appropriate to your target market6 Develop your action plan or campaign7 Finalise, implement and monitor.This workbook provides worksheets for each exercise where you brainstorm and ""fill in the blanks"". These worksheets gather information, then uses this information to focus in on what really matters - the most bang for your marketing spend. At the end of the workshops, the worksheets can be compiled into your Marketing Plan and implemented.Clear instructions are provided at each step of the way as if you had a marketing consultant right beside you at every step.
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