The Silk Road Rediscovered

ISBN-13: 9781118446232 / Angielski / Twarda / 2014 / 304 str.

Anil K. Gupta

Opis

A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities. The Silk Road Rediscovered is the first book ever to analyze the growing corporate linkages between India and China. Did you know that:

• India's Mahindra is the fifth largest tractor manufacturer in China?
• Tata Motors' Jaguar Land Rover unit is the fastest growing luxury auto seller in China?
• India's NIIT is the most influential IT training brand in China?
• China's Huawei has its second largest R&D center in Bangalore and employs over 5000 people in India?
• Shanghai Electric earns its largest revenues outside China from India?

As these developments illustrate, pioneering Indian and Chinese companies are rediscovering the fabled Silk Road which joined their nations in ancient times. Winning in each other's markets is also making them stronger and whetting their appetite for further global expansion. This book examines how Indian companies such as Tata Consultancy Services, Mahindra Tractors, NIIT, Tata Motors/Jaguar Land Rover and Sundaram Fasteners have figured out how to win in China. Their experiences may inspire and offer lessons to other Indian companies. The book also examines how Chinese pioneers such as Lenovo, Huawei, TBEA, Haier and Xinxing have made a strong commitment to India and are beginning to realize the fruits of this commitment. The key lessons that emerge from these analyses are: the odds of success go up dramatically when executives adopt a global rather than local-for-local perspective and are skillful at learning on the ground.

A road map for Indian companies who want to do business in China For almost every large Indian company, China has become mission critical as a market, a supplier, a source of low cost capital, a platform for global advantage, a partner, and a competitor. However, for most Indian executives, their understanding of China is rooted largely in myths.

Spis treści

Foreword – William Antholis, Managing Director, The Brookings Institution xi

Preface xix

Acknowledgments xxix

1 Asia s Best–Kept Secret

Growing Economic Ties Between India and China 1

2 Succeeding in China

Opportunities and Challenges 45

3 Leveraging India s Home–Country Advantages Tata Consultancy Services in China 89

4 Making China a Second Home

Mahindra Tractors in China 115

5 Partnering with Chinese Institutions NIIT in China 137

6 Driving Indirectly into China

Tata Motors and Jaguar Land Rover 161

7 Committed Pioneers

Chinese Companies in India 179

8 A China Roadmap for Indian Companies 223

Notes 249

About the Authors 257

Index 265

O autorze

Anil K. Gupta is the Michael Dingman Chair in Strategy and Globalization at The University of Maryland s Smith Business School. The author of six books including Getting China and India Right, he is ranked by Thinkers50 as one of the world s 50 most influential living management thinkers. He is a member of the World Economic Forum s Global Agenda Council on Emerging Multinationals.

Girija Pande is Executive Chairman, Apex Avalon Consulting, Singapore. Avalon is one of India s largest strategy consulting firms. He was previously chairman/CEO, Asia–Pacific for Tata Consultancy Services. He received the Best CEO Award from Singapore HR Institute and serves on the boards of several companies as well as Singapore Management University and the Institute of South Asian Studies, Singapore.

Haiyan Wang is Managing Partner, China India Institute and co–author of Getting China and India Right. She has also been an Adjunct Professor of Strategy at INSEAD. A regular speaker at major events including TEDx, Economist Conferences, and Summer Davos, she has been named a New Guru by The Economic Times. She writes a regular column for Bloomberg Businessweek.

Blurb

Praise for The Silk Road Rediscovered

To become really global, Indian business must extend its footprint to China. Equally, the arrival of brand China is already making an impact. A must–read.
S. Jaishankar, Ambassador of India to the United States and former Ambassador to China

This book could not be more timely. Gupta, Pande, and Wang explain well how companies in both countries can leverage off each other.
Kishore Mahbubani, Dean, Lee Kuan Yew School of Public Policy, National University of Singapore and author, The Great Convergence

This book is a timely reminder of the need to rediscover, indeed to reinvent, the Silk Road that once bound these two nations together. With its trenchant analysis and wide as well as deep perspective, this book is an indispensable guide.
Anand Mahindra, Chairman and Managing Director, Mahindra & Mahindra

Brilliant analysis. I recommend this book highly to the leaders of not only Chinese and Indian companies but also to those of any aspiring global enterprise.
Guo Ping, Deputy Chairman and Rotating CEO, Huawei Technologies

Provides a timely strategic roadmap for Chinese and Indian companies to succeed in each other s markets. Essential reading for not only corporate executives but also policy makers.
Ajit Rangnekar, Dean, Indian School of Business

Directs the searchlight on a key global relationship that between India and China focusing on their economic ties. The authors pithily say that this is just Day One in the evolution of this relationship. An important study.
Nirupama Rao, former Foreign Secretary, Ministry of External Affairs, India and former Ambassador of India to China and the United States

It is imperative that companies from India as well as China figure out how to engage with the other country. A pioneering book .Lays out the case for mutual engagement and provides detailed analyses.
Ratan N. Tata, Chairman, Tata Group (1991–2012)

A pioneering work which should be on the desk of every global manager and every MBA student. Gupta, Pande, and Wang have left a legacy which will inspire many keen observers of global forces shaping our world.
Shane Tedjarati, President and CEO, Honeywell Global High Growth Regions