The Seven Keys to Managing Strategic Accounts

ISBN-13: 9780071417525 / Angielski / Twarda / 2003 / 256 str.

Reese

Opis

Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters. Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides:

• A world-class competency model for strategic account managers
• Techniques for developing a program to manage and grow "co-destiny" relationships
• Examples and cases from Honeywell, 3M, and other leading corporations