The Seven Deadly Sins of Advertising and How To Avoid Them: Small Business Marketing

ISBN-13: 9781483962849 / Angielski / Miękka / 2013 / 54 str.

Professor Glyn Williams

Opis

Our Hottest Book for Small Business Marketing Tips Sometimes business marketing feels like a 'black art', especially when it comes to creating effective advertising. Some ad's work great and some seem to drop off some kind of cliff. In reality most business advertising is done by owners that are trying hard, but end up just stabbing in the dark frustrated. How would you like the ability to create effective advertising not once, but every time? This marketing book gives you a step by step, proven method of the best advertising techniques to produce highly effective business advertising that will exponentially increase the sales and leads generated every single time. Even if you've never written an advert before and don't have a clue where to start. The six-step system where you will create the perfect message, target the right people, design your perfect branding message and spend your money in the right place. That's effective advertising "One of the best, most effective advertising books I have ever read" Keith NYC The advertising techniques covered here helped one small business generate over $50,000 in sales from a small advertising campaign and generated over $2million turnover for another. This will help if you think:

"It doesn't matter where I advertise, it just does not work"

"Everyone knows about my business but they don't buy from me"

"The only way advertising works for me is when I do large discounts"

"My experience is that advertising does not work for my kind of business"

"My advertising costs more than it generates"

"I have no idea what is the best way to advertise"

All of those statements are caused by one of 'The 7 Deadly Sins of Advertising" You will learn them all here and more importantly how to avoid them. Step-by-step the author holds your hand through creating an effective campaign. It will change the way you think and you will easily see the mistakes that your competitors make, killing their own sales whilst you increase yours. You Will Learn:

How to say much less but generate more profit from every campaign

The Golden Rule of One - This is the cornerstone of a successful campaign and the number one reason why most advertising fails, including yours

How to stop wasting money on the wrong kind of advertising

The one thing that should absolutely, positively be in every advertisement you run that will increase your response by up to 30%

How to get inside your customer's mind and press their hot buttons

How to create a 'No Brainer' offer so that people just can't help but want to buy from you

How to laser target your advertising so that every penny is earning you more money and not just buying the advertising sales rep a new car

This six step process will give you the power and confidence to create great effective marketing campaigns that simply sell. No longer will you be at the mercy of the advertising sales representative. From here on in you call the shots. The results of the system will enable any small business owner to create effective advertising campaigns with any kind of advertising. From the heady heights of TV right down to garden signs, leaflets and local newspapers - the golden rules are the same. For the price of a starbucks latte you can take control of your marketing now. Scroll to the top and take a 'look inside' before you buy one of the most useful advertising books you will ever read. "Essential reading for the small business owner and anyone in a managerial position based around marketing" - Simon B - England