ISBN-13: 9781412904469 / Angielski / Miękka / 2004 / 160 str.
ISBN-13: 9781412904469 / Angielski / Miękka / 2004 / 160 str.
Learn to understand and influence attitudes and behaviors of diverse constituencies. Includes attitude scales, steps in attitude-behavior study, data tables, and easily applied data analysis.