The Saudi Telecommunication Market

ISBN-13: 9783846514313 / Angielski / Miękka / 104 str.

Ghaleb Bakri

Opis

The research design is exploratory in nature. It is involved in understanding the mobile phone services in Saudi Arabia and its expansion last five years. The performance of two companies was studied with respect to their customer centric approach. The purpose of the monograph is to understand the CRM techniques pursued by these two companies. The research was conducted in two phases: i)The first phase used secondary data about telecom sector in Saudi Arabia and operations of major telecom companies. ii)The second phase used primary data collection through a structured pilot survey. Data was collected from suppliers and customers.

O autorze

Is engineer, master in international management, and Project Management Professional in the telecommunication industry.He managed and led major activities in the industry that varied from the GSM, transmission, and fiber optic networks.