The Sample Effect

ISBN-13: 9783565077083 / Angielski / Miękka / 224 str.

Jared Douglas

Opis

Why do we say yes to something free-and end up paying more than we planned? The Sample Effect reveals the hidden psychology behind one of marketing's oldest and most irresistible tricks: the free sample.Drawing from behavioral science, neuroscience, and retail design, this engaging book unpacks how small gestures trigger big commitments, and why something as simple as a taste, scent, or texture can rewire decision-making in seconds. Far from manipulation, The Sample Effect shows how generosity, experience, and psychology intertwine to create value that feels real.

A smart, entertaining look at how "free" works on the human brain-and why the smallest sample can lead to the biggest sale.