ISBN-13: 9780761921691 / Angielski / Twarda / 2004 / 640 str.
The SAGE Handbook of Media Studies provides a state-of-the-art overview of media research and examines the theories, practices, and future of media studies. Editors John D.H. Downing, Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a variety of U.S. and international contributors to provide a universal viewpoint of the increasingly diverse and globalized media studies field. The Handbook offers a comprehensive review of today's burgeoning field of media studies and examines five distinct areas including basic approaches to date, methods of media research, perspectives on media in society, the media mosaic, and the audience.