The Routledge Handbook of Destination Marketing

ISBN-13: 9781032339139 / Angielski / Miękka / 2022 / 560 str.

Dogan Gursoy; Christina G. Chi

Opis

The book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. This book uniquely combines balanced academic research with practical applications and will be a valuable resource for both researchers and practitioners in the field of destination ma

Recenzje

"This volume contains fundamental information for readers who are interested in destination marketing, destination branding, destination sustainable development and destination innovation marketing. The chapters investigate current trends and prospects for the future and are presented in a comprehensive yet accessible way. This book provides a global insight into the dynamic sector of destination marketing and will be a valuable reference for students and scholars alike."
Anestis K. Fotiadis, Zayed University, United Arab Emirates

"This is a comprehensive book in tourism and hospitality with an international perspective. It provides a very practical and accessible guide for tourism and hospitality researchers as well as destination planners, developers and marketers. Anyone who engages in destination marketing, either as an academic or as a practitioner, and strives to make a 'positive and meaningful impact' on the industry will find the book very useful and inspiring."
Levent Altinay, Oxford Brookes University, UK

Spis treści

Chapter 1: A critical review of destination marketing Chapter 2: Destination Marketing Organisations: Roles and Challenges Chapter 3: Destination marketing research Chapter 4: Marketing tourism experiences Chapter 5: Entrepreneurial marketing in tourism and hospitality: how marketing practices do not follow linear or cyclic processes Chapter 6: Destination marketing and destination image Chapter 7: Destination attachment: conceptual foundation, dimensionality, antecedents and outcomes Chapter 8: Service quality and marketing Chapter 9: Crisis Management and Marketing Chapter 10: Marketing destinations to customers from diverse generations Chapter 11: Marketing Destinations to Domestic Travelers Chapter 12: Marketing destinations through events: Research on satisfaction and loyalty in festivals Chapter 13: Senior tourism: An emerging and attractive market segment for destinations Chapter 14: Value-satisfaction-loyalty chain in tourism: a case study from the hotel sector Chapter 15: Destination Brand Potency: A Proposition Framework Chapter 16: Communication strategies for building a strong destination brand Chapter 17: Brand personality and destination marketing Chapter 18: Gastronomy tourism as a marketing strategy for place branding Chapter 1: Understanding Destination Branding Strategies for Hospitality and Tourism Engagement in an Intelligent Rural Community Chapter 20: A critical review of tourists’ behaviour Chapter 21: Destination decision making and selection process Chapter 22: A critical review of consumer trends in tourism and destination marketing Chapter 23: Online Travel Information and Searching Behavior Chapter 24: Revisiting Destination Loyalty: An Examination of Its Antecedents Chapter 25: Role of Tourist Emotions and its Impact on Destination Marketing Chapter 26: Holiday or no holiday! How much power children have over their parent by choosing traveling pattern and preferred travel destination? An explorative study in Medan, Indonesia Chapter 27: Personal values, quality of the tourism experience and destination attributes: The case of Chinese tourists in Egypt Chapter 28: corporate social responsibilty and sustainability in tourism Chapter 29: Consumers’ Environmental Attitudes and Tourism Marketing Chapter 30: A review on green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions: The case of Green World Ecological Farm Chapter 31: Innovations in destination marketing Chapter 32: Innovation in product/service development and delivery Chapter 33: Sharing economy and destination marketing Chapter 34: Innovative Approach to Destination Marketing Chapter 35: Impact of Internet and Technology on Tourist Behavior Chapter 36: Consumer empowerment in the hospitality industry Chapter 37: Evolving Destination and Business Relationships in Online Distribution Channels: Disintermediation and Re-intermediation Chapter 38: How to successfully handle online hotel reviews: practical recommendations Chapter 39: Destination Marketing: Approaches to Improve Productivity in An Era of Technology Disruption

O autorze

Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the Editor-in-Chief of the Journal of Hospitality Marketing & Management. His area of research includes services management, hospitality and tourism marketing, tourist behavior, travelers’ information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement and generational leadership. His research has been published broadly in refereed Tier I journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research. He has also developed and designed the "Hotel Business Management Training Simulation" (http://www.hotelsimulation.com/), a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace.

Christina G. Chi is an associate professor at the School of Hospitality Business Management in the Carson College of Business, Washington State University. Her area of research includes tourism marketing, travelers' behaviours, and hospitality management. She is well published in top-tier tourism/hospitality journals such as Annals of Tourism Research, Journal of Travel Research, and Tourism Management. Dr. Chi serves on the editorial boards of several hospitality/tourism journals and reviews papers regularly for top tier hospitality/tourism journals.