The Routledge Companion to Identity and Consumption

ISBN-13: 9780415783064 / Angielski / Twarda / 2012 / 424 str.

Russell W. Prof Belk; Ayalla Ruvio

Opis

The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world, s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption

Spis treści

Identity and Consumption: Preface  Part I: What is the Self in the Context of Consumption?  Section A: Conceptions of the Self within Consumption  1. Culture and the Self: Implications for Consumer Behaviour  2. The Symbiosis Model of Identity Augmentation: Self-Expansion and Self-Extension as Distinct Strategies  3. The Dialogical Consumer Self  Section B: Emotions and the Self  4. The Emotional Self  5. Beloved Material Possessions: Ends or Means?  6. Overweight and Emotional Identity Projects  7. Self Disgust  Section C: Extending the Self into Possessions  8. Extended Self in a Digital Age  9. We Are What We Buy?  10. Exploring Cultural Differences in the Extended Self  Section D: Stigma, Sacrifice and Self   11. Stigma, Identity and Consumption  12. (Re) Enacting Motherhood: Self-sacrifice and Abnegation in the Kitchen  13. Masculine Self-Presentation  Part II: The Dynamic Self: Transformation, Change, Support and Control  Section A: Self-Transformation  14. Conflicting Selves and the Role of Possessions: A Process View of Transgenders' Self-Identity Conflict  15. Self-Transformation and AIDS Poster Children  16. Cosmetic Surgery and Self-Transformation  Section B: Life Cycle and Self-Change  17. Adolescent Consumption and the Pursuit of ‘Cool’  18. Self-Brand Connections in Children: Development from Childhood to Adolescence  19. Aging and Consumption  Section C: Self-Esteem, and Self-Support  20. Existential Insecurity and the Self   21. Compensatory Consumption  22. Self-Threats and Consumption  Section D: Controlling the Self  23. Self-Control and Spending  24. Culture and Self-Regulation: The Influence of Self-Construal on Impulsive Consumption  25. Reminders of Money Change the Self-Concept  Part III: Social and Cultural Aspects of Self and Consumption  Section A: Other vs. Self in Consumers’ Behavior  26. Social Influence and The Self  27. Shared Possessions/Shared Self  28. That is So Not Me: Dissociating from Undesired Consumer Identities  Section B: Family, Community and Self  29. Self-Extension, Brand Community and User Innovation  30. Mother Possessing Daughter: Dual Roles of Extended Self  31. Family Stuff: Materiality and Identity  Section C: Culture and Self  32. Death Style and the Ideal Self  33. Social Branding and the Mythic Re-Invention of Ethnic Identity  34. The Global Self  35. Constructing ‘Masculine’ Identities: Consuming ‘Feminine’ Practices  Part IV: Marketing and the Self  Section A: Brands and Self-Identity  36. Brand Relationships and Self  37. The Brand is "Me": Exploring the Effect Of Self-Brand Connections on Processing Brand Information as Self-Information  38. When Does Identity Salience Prime Approach and Avoidance?: A Balance-Contiguity Model  Section B: Advertising, Media, and Self  39. Media Image Effects on the Self  40. Explicit and Implicit Sexual Orientation, Homoerotic Imagery in Advertising and Health

O autorze

Ayalla A. Ruvio is Assistant Professor of Marketing at the Fox School of Business at Temple University, USA. Her research focuses on issues such as consumers’ self-identity, materialism and consumers’ need for uniqueness. Her published work has received extensive media attention worldwide, including the TODAY show, Good Morning America, Time magazine, The New York Times, The Atlantic, CNN, and The Daily Telegraph

Russell W. Belk is Kraft Professor of Marketing at Schulich School of Business, York University, Canada. He is past president of the International Association of Marketing and Development and is a fellow and past president in the Association for Consumer Research. He has over 500 publications involving the meanings of possessions, collecting, extended self, sharing, materialism, and global consumer culture