The Routledge Companion to Coopetition Strategies

ISBN-13: 9781138736894 / Angielski / Twarda / 2018 / 422 str.

Anne-Sophie Fernandez; Paul Chiambaretto; Frederic Le Roy

Opis

This reference volume is the first to provide a comprensive international survey of co-opetition research. Organised thematically, and written by the world's most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management.

O autorze

Anne-Sophie Fernandez is Associate Professor in Strategic Management at the University of Montpellier, France.

Paul Chiambaretto is Associate Professor in Marketing and Strategy at Montpellier Business School and Associate Researcher at École Polytechnique, France.

Frédéric Le Roy is Professor in Strategic Management at the University of Montpellier and Affiliate Professor at Montpellier Business School, France.

Wojciech Czakon is Professor in Strategic Management at Jagiellonian University in Kraków, Poland.