The Routledge Companion to Consumer Behavior

ISBN-13: 9780367656171 / Angielski / Miękka / 2020 / 536 str.

Michael R. Solomon; Tina M. Lowrey

Opis

This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.

O autorze

Michael R. Solomon is Professor of Marketing at Saint Joseph’s University, USA.

Tina M. Lowrey is Professor of Marketing at HEC Paris, France.