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The Roots and Uses of Marketing Knowledge: A Critical Inquiry Into the Theory and Practice of Marketing

Name: The Roots and Uses of Marketing Knowledge: A Critical Inquiry Into the Theory and Practice of Marketing
Brand: de Gruyter
Price: 497.64 PLN
Availability: InStock

ISBN-13: 9783110631142 / Angielski / Twarda / 2020 / 235 str.

Terence Smith

The Roots and Uses of Marketing Knowledge: A Critical Inquiry Into the Theory and Practice of Marketing

ISBN-13: 9783110631142 / Angielski / Twarda / 2020 / 235 str.

Terence Smith

cena 497,64 zł
(netto: 473,94 VAT: 5%)

Najniższa cena z 30 dni: 453,30 zł

Termin realizacji zamówienia:
ok. 22 dni roboczych.

Darmowa dostawa!

The author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The history and future of ma

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Marketing - Research

Wydawca:

de Gruyter

Język:

Angielski

ISBN-13:

9783110631142

Rok wydania:

2020