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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

Name: The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers
Brand: Taylor & Francis Ltd
Price: 655.86 PLN
Availability: InStock

ISBN-13: 9781032308821 / Angielski / Twarda / 2022 / 206 str.

Pantano, Eleonora

The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

ISBN-13: 9781032308821 / Angielski / Twarda / 2022 / 206 str.

Pantano, Eleonora

cena 655,86 zł
(netto: 624,63 VAT: 5%)

Najniższa cena z 30 dni: 629,67 zł

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This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Ekonomia

Wydawca:

Taylor & Francis Ltd

Seria wydawnicza:

Key Issues in Marketing Management

Język:

Angielski

ISBN-13:

9781032308821