The Role of Risk in New Product Alliances

ISBN-13: 9783639079579 / Angielski / Miękka / 2008 / 132 str.

Ruby Lee

O autorze

Lee Ruby Ruby P. Lee is Assistant Professor of Marketing at Florida State University. She earned a PhD at Washington State University, an MPhil at the Chinese University of Hong Kong, and a BSW (Hons) at the University of Hong Kong. She has published in premier journals such as the Journal of Marketing and International Journal of Research in Marketing.