The Role of Design in International Competitiveness

ISBN-13: 9780815370864 / Angielski / Miękka / 2019 / 390 str.

D. O. Ughanwa; M. J. Baker

Opis

This reissue (1989) analyses the role of design in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in 87 companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies.

Spis treści

1. The British Disease: An Examination of Factors Underlying the Decline in British Competitiveness in World Markets  2. Price and Value  3. Taking Stock  4. The Characteristics of Commercially Successful Firms  5. Sharpening the Competitive Edge  6. Design: Meaning and Application  7. Improving Competitiveness Through Design Management  8. A Model of the Role of Design in International Competitiveness

O autorze

D.O. Ughanwa, M.J. Baker