Habits are powerful, but, as Michael Norton demonstrates in this fascinating book, there are other patterns that are essential to the well-lived life: rituals. Featuring lively storytelling and cutting-edge science,The Ritual Effect sticks with you as it shows how to build the rituals needed to perform under pressure, savor an experience, or construct a memory that will last forever. Charles Duhigg, author of The Power of Habit and Supercommunicators
Michael Norton is the Harold M. Brierley Professor of Business Administration at Harvard Business School, where he serves as a Research Director and is a member of the Harvard Behavioral Insights Group. Dr Norton's research focuses on behavioural economics and wellbeing, and as well as being widely published in academic journals has appeared in popular media outlets such as the Wall Street Journal, CNN, Forbes and The New York Times. Co-author of Happy Money, The Ritual Effect is his first solo-written book.