ISBN-13: 9781349488209 / Angielski / Miękka / 2014 / 227 str.
ISBN-13: 9781349488209 / Angielski / Miękka / 2014 / 227 str.
Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.