The Review Response Genre

ISBN-13: 9781032101637 / Twarda / 2023 / 192 str.

Hong Kong) Ho Victor (Hong Kong Polytechnic University

Opis

Expanding the scope of the metadiscourse construct, Ho offers a comprehensive analysis of the online review response genre using hotel managers' responses to negative reviews posted by dissatisfied customers on TripAdvisor.

Spis treści

1. The changing tourism ecology: from travel agents to travel websites 2. The review response genre: what we do (not) know 3. The present study 4. How managers structure their responses 5. How managers manage rapport with customers 6. Metadiscourse in review response genre: patterns of use and functions 7. The review response genre: what makes it work? 8. Conclusion

O autorze

Victor Ho is an Associate Professor in the Department of English at The Hong Kong Polytechnic University. He completed his PhD in Linguistics from Macquarie University in 2009.