"I recommend to make sure your strategy agenda explicitly covers the question of how to future-proof your business with the best possible degree of efficiency AND resilience - irrespective of the industry you operate in. Learn from empirical evidence why it's worth the effort - and get inspired by the authors' broad range of successfully tested strategic concepts."

--Katharina Kohn, Former Head of Business Strategy, Mercedes-Benz AG and Member of the Group Sustainability Board

Martin Reeves is chairman of the BCG Henderson Institute, BCG's think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. Martin is also a member of the BCG Henderson Institute's Innovation Sounding Board, which is dedicated to supporting, inspiring, and guiding upstream innovation at BCG. Martin is a regular contributor to HBR, MIT SMR, Fortune and other management journals on business strategy and management.

François Candelon is the Managing Director & Senior Partner at The Boston Consulting Group and Global Director of the BCG Henderson Institute.

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