The Research on Chinese Third-Party Logistics Services

ISBN-13: 9783848432455 / Angielski / Miękka / 2012 / 108 str.

Yu Liu

Opis

With the rapid growth of third-party logistics (3PL) in the global logistics industry, it is possible that certain activities and processes relating to logistics may be competitively advantageous as well as good candidates for outsourcing. It is important to gain further insight into customers intention of third-party logistics services (3PLS) and third-party logistics information systems (3PLIS). However, a very little academic literature exists on how to best utilize this new and budding arena for Chinese logistics service industry. This book, therefore, provides a new metric of success for Chinese third-party logistics service industry, focusing on customers intention of 3PLS and 3PLIS. This research provides theoretical foundation for academics and also practical guidelines for logistics service providers. The analysis should be especially useful to professionals in logistics marketing fields.

O autorze

Liu Yu is a full-time lecture of school of finance and economics at Tibet University for nationality (China). She received a B.A. from Yu Nan University (China),an M.A. and A Ph.D in business school from Yeungnam University (Korea).