The Reader's Brain

ISBN-13: 9781107100398 / Angielski / Twarda / 2015 / 225 str.

Jane Yellowlees Douglas; Yellowlees Douglas; J. Yellowlees Douglas

Opis

Drawing upon cutting-edge neuroscience research, this unique writing guide provides easy-to-follow principles for writing effectively and efficiently.

Recenzje

'This book is desperately needed across great swaths of corporate America and should be taught at every level from K-12 to graduate schools.' Andrew Hargadon, Soderquist Chair in Entrepreneurship, Graduate School of Management, University of California, Davis

Spis treści

1. So much advice, so much lousy writing; 2. The new science of writing; 3. Choosing words and structuring sentences: the first C: clarity; 4. Putting sentences together: the second C: continuity; 5. Organizing paragraphs and documents: the third C: coherence; 6. Maximizing efficiency: the fourth C: concision; 7. Making music with words: the fifth C: cadence; Supplement: everything you ever wanted to know about grammar, punctuation, and usage – and never learned.