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The RESPONSE Agency Guide to Direct Mail
ISBN-13: 9781304750792 / Angielski / Miękka / 2012 / 38 str.
What you need to know for effective direct mail: - What works? - What doesn't? - Mailing lists and how to choose them - 25 response-building secrets - What's a "good" response? - How to track results - 5 steps for getting started
What you need to know for effective direct mail:• What works?• What doesnt?• Mailing lists and how to choose them• 25 response-building secrets• Whats a "good" response?• How to track results• 5 steps for getting started
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