How does true social change occur? In this brilliant book filled with insightful analysis and colourful storytelling, Gal Beckerman shows that new ideas need to incubate through thoughtful discussions in order to create sustained movements. Today's social media hothouses, unfortunately, tend to produce flash mobs that flame out. We need to regain intimate forms of communication if we want to nurture real transformation. Rarely does a book give you a new way of looking at social change. This one does.Walter Isaacson, author of The Code Breakers
Gal Beckerman is a writer and editor at The New York Times Book Review and a regular contributor to the New Republic and the Wall Street Journal. He has a PhD in media studies from Columbia University and is the author of the award-winning When They Come for Us, We'll Be Gone, which was named a best book of the year by the New Yorker and the Washington Post. He lives in Brooklyn with his wife and two daughters.