The Publishing Industry in China

ISBN-13: 9780765805119 / Angielski / Miękka / 2003 / 174 str.

Robert E. Baensch

Opis

The Publishing Industry in China is a timely volume that covers all aspects of China's book, magazine, and online publishing industry. Various chapters discuss the different market segments of trade, scientific, technical, professional, education, and children's books.

Spis treści

1: Introduction; 2: Magazine Publishing in China; 3: Guidelines for Magazine Publishing in China; 4: Book Publishing in China; 5: Scientific, Technical, Medical and Professional Publishing; 6: A Growing Children's Book Publishing Industry in China; 7: A Study of Chinese Young Adult Reading and Its Market; 8: The Reform of the Book DistributionIndustry and the Development of Non-State-Owned Bookstores in China; 9: Economics of the Chinese Book Market; 10: China: An Open Land for the Rights Business; 11: Publishing Education of China Faces the Challenge of Development

O autorze

Robert Baensch