The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea

ISBN-13: 9780367867348 / Angielski / Miękka / 2019 / 198 str.

Robert E. Brown

Opis

In the age of social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of Everything takes a perspective that is less concerned with ideas of communication and information than with experience and drama - a way of looking at public relations inside out, upside do

Spis treści

Preface: Breaking Ranks  Part I: The Theater of Public Relations  1. Principles of PRe  2. Crisis  3. Face  4. Actors  5. History  Part Two: The Humanities of Public Relations  6. Voices  7. Persuasion  8 Politics  9. Ambiguities  10. Humanities  Epilogue: The Gist of Everything 

O autorze

Robert E. Brown, former speechwriter for two Fortune 500 companies, is Professor of Communications at Salem State University, instructor at Harvard University Extension School, a member of the editorial boards of Public Relations Review and Public Relations Inquiry and a published poet.