The Public Relations Writer's Handbook

ISBN-13: 9780815365297 / Angielski / Twarda / 2019 / 184 str.

Whitney Lehmann

Opis

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

Spis treści

What is Public Relations Writing?  1. Purpose, Process, Style, Form and Tone  Media Relations  2. News Releases and Other Types of Releases  3. Media Pitches  4. Media Advisories/Alerts  5. Public Service Announcements  6. Media Kits  Storytelling  7. Interviewing  8. Background Materials and Backgrounders  9. Fact Sheets  10. Bio Sketches  11. News Writing  12. Feature Writing  Writing for Digital Media  13. Email and Writing for the Web 14. Writing for Social Media  Business and Executive Communications  15. Letters and Memos  16. Speech Writing  Writing for Events  17.  Talking Points and Run of Show  18. Shot Lists and Photo Captions

O autorze

Whitney Lehmann, Ph.D., APR, is an assistant professor of communication in the Department of Writing and Communication at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.