The Psychology of Survey Response

ISBN-13: 9780521576291 / Angielski / Miękka / 2000 / 416 str.

Roger Tourangeau

Opis

Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data, how survey responses are formulated, and how seemingly unimportant features of the survey can affect the answers obtained. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and distortions introduced into surveys by deliberate misreporting.

Recenzje

"This is the best and most comprehensive book in the growing literature on the psychology of survey responding. It includes useful summaries of the behavioral science, often providing better exposition than the primary sources, and it draws clear, useful implications for practice. It is a landmark example of the application of scientific theory and laboratory findings to real life problems." Reid Hastie, University of Colorado at Boulder

Spis treści

1. Introduction; 2. Respondents' understanding of survey questions; 3. The role of memory in survey responding; 4. Answering questions about date and durations; 5. Attitude questions; 6. Factual judgments and numerical estimates; 7. Attitude judgments and context effects; 8. Mapping and formatting; 9. Survey reporting of sensitive topics; 10. Mode of data collection; 11. Impact of the application of cognitive models to survey measurement.