ISBN-13: 9781572309296 / Angielski / Twarda / 2003 / 720 str.
The first comprehensive treatment of stereotypes and stereotyping, this book synthesizes a vast body of social and cognitive research that has emerged over the past quarter-century. Provided is an unusually broad analysis of stereotypes as products both of individual cognitive activities and of social and cultural forces. While devoting careful attention to harmful aspects of stereotypes, their connections to prejudice and discrimination, and effective strategies for countering them, the volume also examines the positive functions of generalizations in helping people navigate a complex world. Unique features include four chapters addressing the content of stereotypes, an area that has been relatively ignored in the contemporary literature. Ideal for advanced undergraduate- and graduate-level courses, the text is highly readable and features many useful examples.