ISBN-13: 9780471390749 / Angielski / Twarda / 2001 / 276 str.
This text approaches the popular topic of the psychology of investing from a rigorous new angle and uses the Myers-Briggs typology, a psychological test based on Jungian theory, to explain the basic investment personality types. Professionals will not only learn what their own style is, but will learn the value of creative collaboration among various personality types to earn the highest returns for their firm. The field of behavioral finance, in which this book fits, is of increasing interest to investors, particularly as individuals enter the market in larger numbers and professionals are forced to be more creative to secure good returns.