The Promotion of Education: A Critical Cultural Social Marketing Approach

ISBN-13: 9783030253028 / Angielski / Miękka / 2019 / 310 str.

Valerie Harwood; Nyssa Murray

Spis treści

Chapter 1. Involving the critical and the cultural in promoting education.- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning.- Chapter 3. A critical cultural approach to social marketing?.- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education.- Chapter 5. The Lead My Learning campaign.- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign.- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning.- Chapter 8. A critical cultural social marketing approach.

O autorze

Valerie Harwood is Professor of Sociology and Anthropology of Education at the University of Sydney, Australia. Her research focuses on disadvantage and educational inclusion, as well as investigating the adaption of social marketing for widening participation in higher education. 

Nyssa Murray is Project Manager for research to promote education in early childhood settings to create a social marketing campaign as part of an Australia Research Council Future Fellowship. She is a currently an Adjunct Lecturer at The University of Sydney, Australia.