The Profitable Artist: A Handbook for All Artists in the Performing, Literary, and Visual Arts (Second Edition)

ISBN-13: 9781621536420 / Angielski / Miękka / 2018 / 288 str.

New York Foundation for the Arts

Opis

While all art is unique, the challenges artists face are shared regardless of background, experience, or artistic medium. With decades of experience in training and helping artists, the expert staff of the New York Foundation for the Arts (NYFA) has compiled a ?best practices? approach to planning and organizing an art career. This new edition expands on effective goal-setting and shows readers the necessary steps to achieve their vision in today's art world. The Profitable Artist, Second Edition, also includes up-to-date information on legal concerns, social media marketing, cultural entrepreneurship, and fundraising (particularly crowd funding). NYFA has identified common problems, examined specialized areas of business, finance, marketing, and law, and has distilled these topics in such a way that readers can digest them and apply them to their own experience and practice. Included are interviews, anecdotes, and in-depth case studies. The skills and guidelines in The Profitable Artist, Second Edition, will also translate effectively to teaching and mentoring opportunities that artists may encounter as their career progresses. This invaluable guide appeals to all artists in all disciplines of the literary, media, performing, and visual arts, from recent art school graduates to established artists undertaking new arts businesses to artists seeking more from their careers at any stage of their career.

Recenzje

" The Profitable Artist 's chapters address a spectrum of practical topics for working artists, from marketing and managing finances to fundraising and setting prices for art." -Artsy.net

"Drawing from the expertise of legal, financial, and marketing advisors, The Profitable Artist provides an indispensable, user-friendly guide to developing a successful artistic practice. Comparing tactics to those used by successful start-ups, this thorough guide provides valuable guidelines from a range of consultants to contextualize those factors that can make or break creative businesses. The NYFA 'Boot Camp' has been a huge positive resource for our students at RISD, as they develop their freelance practices and set up studios and businesses. The same methods employed there form the basis of this book, now broadly available to emerging practitioners. The book is easy to navigate-readers can dip in and out of topics on an 'as need' basis-on subjects such as protecting intellectual property, developing new audiences for projects and events, planning for retirement, pricing work, optimizing digital tools, fundraising, and many other detailed aspects of building a career. This valuable reference provides artists with essential tools to develop a successful and sustainable practice." -Rosanne Somerson, president, Rhode Island School of Design (RISD)

" The Profitable Artist is a goldmine for citizen artists of today who are looking to weave their art into the fabric of our society. The importance of recognizing one's role and responsibility as an artist is more important today than ever before. It is about defining the purpose and relevance of one's creative enterprise, and this resource offers meaningful insight in this space." -Aaron P. Dworkin, professor of arts leadership and entrepreneurship, University of Michigan, and Afa S. Dworkin, president and artistic director, Sphinx Organization

"Back by popular demand is the second edition of The Profitable Artist . Its debut is as timely as the first edition. Much of the useful information in The Profitable Artist dovetails with recommendations contained in CreateNYC that support individual artists. It continues to be an invaluable resource of information and pathways to success and independence for artists everywhere!" -Ben Rodriguez-Cubenas, program director, Charles E. Culpepper Arts and Culture of the Rockefeller Brothers Fund, and chair, Citizens' Advisory Committee for CreateNYC

O autorze

New York Foundation for the Arts has been providing essential services to artists in all disciplines since 1971. With more than forty years of institutional experience in arts education, NYFA brings an authority and legitimacy unmatched by any single author. NYFA is based in Brooklyn, New York.