The Product Manager's Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management

ISBN-13: 9783642045073 / Angielski / Twarda / 2010 / 378 str.

Gabriel Steinhardt

Opis

Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager's Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.

Spis treści

BOOK INTRODUCTION PRODUCT MANAGEMENT CONCEPTS Who’s Driving Your Company Product Management Team Product Definition Team Crafting Market Requirements Concept of Marketing Value Marketing Model Extending Product Life Cycle Stages Blackblot Product Management Glossary PRODUCT MANAGER'S TOOLKIT PMTK INTRODUCTION PMTK Index PMTK Overview PMTK MODELS PMTK Core Models PMTK Action Model PMTK Flow Model PMTK Task Model PMTK Support Models PMTK Action Team Model PMTK Market Value Pricing Model PMTK Procedural Requirements Management Model PMTK Problem Echelon Model PMTK Product Tree Model Blackblot Concept Models Blackblot Product Management Team Model Blackblot Product Definition Team Model Blackblot Product Frames Model Blackblot Marketing Model PMTK TEMPLATES Product Planning PRM Market Requirements (Requirements Category) PRM Product Requirements (Requirements Category) PMTK Market Requirements (Requirements Category) PMTK Use Cases PMTK Product Roadmap Market Value PricingModel PMTK Win Loss Analysis Questionnaire (Win/Loss Analysis Category) PMTK Win Loss Analysis Report (Win/Loss Analysis Category) PMTK Customer Visit Product Marketing PMTK Business Case PMTK Competitor Analysis PMTK Product Comparison PMTK Corporate Mission PMTK Product Positioning PMTK Sales Axioms (Value Documents Category) PMTK PSFB (Value Documents Category) PMTK Unique Selling Proposition (Value Documents Category) PMTK Market Plan PMTK Company Profile (Marketing Communications Category) PMTK Product Backgrounder (Marketing Communications Category) PMTK Collateral Matrix (Marketing Communications Category) PMTK Press Release Questionnaire (Marketing Communications Category) PMTK Lead Generation (Sales Support Category) Process Efficiency PMTK Meeting Rules PMTK Management By Objectives PMTK Decision Making PMTK Deliverable Sign Off PMTK Generic Document PMTK Bundle Book PMTK Gap Analysis PMTK Performance Review PMTK Personnel Management PMTK Curriculum Vitae (Career Development Category) PMTK Professional Development Plan (Career Development Category) PMTK Role Descriptions (Team Management Category) PMTK Job Description (Team Management Category)