The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience

ISBN-13: 9781119660873 / Angielski / Twarda / 2020 / 272 str.

Todd Olson

Spis treści

Preface ixIntroducing Product-led Strategy xvSection One Leveraging Data to Create a Great ProductChapter 1 Start with the End in Mind 3Chapter 2 You Are What You Measure 27Chapter 3 Turning Customer Data into Insights 45Chapter 4 How to Measure Feelings 63Section Two Product is the Center of the Customer ExperienceChapter 5 Marketing in a Product-led World 81Chapter 6 Converting Users into Customers 95Chapter 7 Getting Customers Off to a Fast Start Through Onboarding 99Chapter 8 Delivering Value 121Chapter 9 Customer Self-Service 133Chapter 10 Renew and Expand: Creating Customers for Life 145Section Three A New Way of Delivering ProductChapter 11 Product-led Design 157Chapter 12 Launching and Driving Adoption 161Chapter 13 The Art of Letting Go 175Chapter 14 What Users Want 183Chapter 15 Dynamic Roadmapping 195Chapter 16 Building Modern Product Teams 207Conclusion: A Call to Action 217Acknowledgments 219About the Author 221Index 223

O autorze

TODD OLSON is CEO and co-founder of Pendo, a platform that accelerates and deepens product adoption for companies everywhere. He has raised over $200 million in venture capital, counts over 1,500 customers, and employs 450 people in six offices around the world.