ISBN-13: 9780367667399 / Angielski / Miękka / 2020 / 220 str.
ISBN-13: 9780367667399 / Angielski / Miękka / 2020 / 220 str.
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book.