Preface; Introduction; 1. Truth, TRUTH, and 'Truth'; 2. The golden age of primitivism; 3. A two-pronged theory of truth; 4. Metaphysical deflationism; 5. Conceptual primitivism: treadmills and omnipresence; 6. Conceptual primitivism: open questions, foundations, and logical apparatus; 7. Tarski and primitivism; 8. Primitive truth at work; 9. Primitivism and the liar; Conclusion.