The Pricing and Revenue Management of Services: A Strategic Approach

ISBN-13: 9780415551953 / Angielski / Miękka / 2009 / 200 str.

C. L. Ng Irene

Opis

In a world of cheap flights, free music and multiple pricing packages, this book advances the latest concepts in pricing and revenue management for services, integrating both theory and real world practices.

Spis treści

1.Introduction Part 1: The Buyer as an Individual 2. The Expected Net Value (ENV) Framework 3. Advanced Purchaseandthe Separationof Purchaseand Consumption 4. Seven Strategies For Higher Revenues Part 2: Buyersin Aggregate 5. The Economicsof Pricingin Services 6. The Revenue Managementof Services 7. Strategic Pricingand Revenue Management: Four More Strategies For Higher Revenue 8. Conclusion

O autorze

Irene C.L. Ng