The Pricing Strategy Audit

ISBN-13: 9781907766008 / Angielski / Miękka / 2010 / 124 str.

Kent B. Monroe

Opis

An in-company assessment to help create the best possible pricing strategy for your organisation. This detailed self-assessment audit can be used: to measure and improve the effectiveness of your present pricing strategy or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: Does your pricing strategy support broader corporate objectives? Have you fully understood the influence of price on your customers? Do you use price correctly as an indicator of product/service quality? Do you use reference prices and differential prices effectively? How well do you use breakeven and profit analysis? Do you use appropriate pricing strategies at different stages in the product/service life cycle? How do you use promotions and discounting? Have you considered the legal issues? The audit doubles as a complete introduction to the whole question of how to set prices and calculate the consequences of your pricing decisions. The audit's 7 steps are: Step 1: Assess the Consistency Between Corporate and Pricing Objectives Step 2: Assess the Relevant Economics for the Pricing Strategy Step 3: Determine How Your Buyers Perceive Prices Step 4: Determine the Relevant Costs for the Pricing Strategy Step 5: Determine the Characteristics of each Specific Price Decision Step 6: Integrate Specific Price Decisions into an Overall Pricing Strategy Step 7: Assess the Administrative Structure for Managing the Pricing Function."