The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline

ISBN-13: 9781119900573 / Angielski / Twarda / 2022 / 256 str.

Danilo Zatta

Spis treści

Preface xiAcknowledgments xiiiPart I The Pricing Model Revolution 1Chapter 1 Monetization as a priority 3Part II New Approaches to Monetization 15Chapter 2 Pay-per-use/per-wash/per-mile/... 17Chapter 3 Subscription pricing 39Chapter 4 Outcome-based pricing 57Chapter 5 Psychological pricing 77Chapter 6 Dynamic pricing 97Chapter 7 Artificial-intelligence based pricing 119Chapter 8 Freemium 133Chapter 9 Sympathetic pricing 149Chapter 10 Participative pricing 163Chapter 11 Neuropricing 181Part III How to Win 197Chapter 12 Success with new pricing models 199Notes 211About the Author 225Index 227

O autorze

Danilo Zattais one of the world?s most recognized pricing experts. As a management consultant he has led hundreds of projects over the last 25 years, both in Europe and worldwide, for multinationals, SMEs and investment funds in numerous industries, generating substantial profit gains. His work typically focuses on pricing and sales excellence programs, growth strategies, topline transformations and business model redesign. He has written several books and articles in several languages. He studied economics at Luiss University in Rome and UCD in Dublin, Ireland. He completed a Master of Business Administration at INSEAD in Fontainebleau, France and in Singapore. Finally, he did a PhD in revenue management and pricing at TUM Munich in Germany.