The Price of Global Health: Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation

ISBN-13: 9780367279400 / Angielski / Twarda / 2020 / 604 str.

Ed Schoonveld

Opis

Describes the pharmaceutical pricing process, its business, economic and social challenges. The 3^rd edition is significantly updated to reflect today’s environment. It will help a wide range of audiences, from healthcare industry professionals to policy makers, gain a better understanding of this complex field.

O autorze

Ed Schoonveld has 30+ years of experience in pharmaceutical pricing and access. He is currently Managing Partner of the Value and Access Practice with ZS Associates. He led global pricing functions for Wyeth, Lilly and BMS and consulting practices in Cambridge Pharma/IMS and Analytica International.